The Raika Journey – Immersive Tourism Supporting the Camel herders of Rajasthan

The Raika are a community in peril, their lifestyle is in danger and their future is uncertain. The Raika provide the globally recogniseable images we see of the Pushkar Camel Fair and yet, this fair provides nothing towards their wellbeing and sustainability. To delve a little into their history is to open a Pandora’s Box of mythological treats, but to summarise as best I can; The Goddess Parvati (wife of Shiva) made a camel out of dirt and mud and told Lord Shiva to put soul into it. Then they created the first Rabari (Raika) man, who they named Sambad who would to tame and graze and care for the camels on their behalf, in effect being their protector on behalf of the gods. Sambad then got married to Apsara (an angel) named Rai and so the lineages of this couple are called Rai-ka or ‘sons of Rai.’ It is their belief that they were put on this earth to protect camels and that is their purpose and their fate.  This isn’t a hobby, or just a way of life, to be a Raika is an honour, they were the ones chosen by the gods to protect these dromedaries and that is what they have done, for centuries, that is until now when their position is, for many reasons, being made untenable.
I met Ilse Kohler-Rollefson via a mutual friend whilst hanging out at Castle Ghanerao, as you do, and, listening to her story I was reminded of a journey I’d done some 25 years earlier when I trekked across the Masai Mara with only 5 camels and 4 Masai Tribals as my guides. Could we curate something equivalent with and for the Raika. I causally mentioned it, the incredible Dee Ann Bauer got involved and the result is one of the most extrordinary journeys I have ever been on.
The following is taken from my FB posts at the time.
I am not sure I have the words to describe the the first completed Raika Journey. People talk about immersive tourism but that sounds too cold to me, people talk about experiential tourism but think that by just using the word ‘experience’ that one is created. This was a journey which provided an untarnishes, unvanished view into the world of these pastoralists whose ancient way of life is truly extraordinary.
This to me is more than either of those. This is a journey into the world of the Raikas but not from a third person perspective. We had the advantage of the expertise and contacts of Ilse Köhler-Rollefson who has lived amongst these people for over 30 years and her guidance together wirh the brilliant ideas of Dee Ann Bauer a journey was curated as one that would be led not only for, but by the Raikas.
For four days, we became part of their world, attended their pujas, listened to their stories, visited their homes and saw how they live. We foraged for medicinal plants in the forests, ate only what they eat and learnt about the health benefits of camel milk! We camped out with them and we held discussions with them to find out about their lives, past present and future.
During the last couple of days, we learnt how to make the modern day products Camel Charisma is producing in an attempt to help them sustain their culture; camel soap, camel poo paper, camel wool rugs and shawls and camel cheese. We had a gourmet farewell dinner, Raika style and on the last day, we got to meet the women of the community. They were all invited to a gathering where we had discussions with them about their lives and the past and how they see their future, we asked if they could think of solutions to help preserve this unique culture. They also got to ask us any questions they liked, 6 women traveling alone without men caused quite a stir! We then joined in their village games to much hilarity.
We spent time with the indomitable Dailibai, a leading advocate for the Raika community, ethno botanist, animal healer and all round power house, as well a Tolar Ram, Pawani and Rata Ram to name but a few and got to know them as friends.
Above all, we learnt that although non of them were educated in the traditional sense, they hold a power of essential knowledge in their heads, an innate understanding of mother nature, medicinal plants, the way of the land and of course, camels!
To spend this time with them was both a privilege and humbling and I was honoured when both Dailibai and Pawani refused to let me leave until I had promised to return sooner rather than later, Pawani declaring me her sister.
What must also be mentioned were the group of ladies who agreed to be part of this pilot project! It took a little courage, in some instances patience an essential sense of humour. I think all of us have left enriched. Now that we have tested it out, we will be running just three trips in a year for a maximum of 8 people. For more information on how you can arrange your own Raika Journey contact
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